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Apple Wins Over Customers with Humor
With iPhones, MacBooks, Apple Music and the newest Apple Watch, it seems that there’s nothing that Apple doesn’t offer customers these days. Through well thought out advertising campaigns and...
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“She’s a Lady” but She Doesn’t Fit the Mold
H&M developed a new advertising campaign earlier this year that clearly states there is no correct way to be a lady. Set to the song “She’s a Lady” by Tom Jones, the commercial goes against the...
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Models with Down Syndrome Becoming More Visible
Over the years brands have stuck to the traditional idea of using regular everyday people to represent their brand’s image. From time to time, advertisers would occasionally feature people with...
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Is Kik Replacing Snapchat?
Social media comes in many different shapes and sizes. From Facebook to Snapchat to Pinterest to Kik, there are a variety of ways for us to stay in touch with our friends and favorite celebrities every...
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Everyone’s Favorite Ad Man Makes His Big Return
He’s the man you know and love despite his questionable life choices. He’s charming, smart and witty (not to mention incredibly handsome). He’s Don Draper and he’s back. No, the popular TV drama...
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Just When You Thought Ice-T Couldn’t Get Any Cooler
Who doesn’t love Ice-T? And to be clear I am talking about the rapper turned actor turned loving husband and father, not the delicious and refreshing beverage (which I also love). Whether you listen...
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Uber vs. Lyft
We’ve all been there. You get in your car and drive to meet up with your friends for a drink or two. You tell yourself that you will have AT MOST two drinks and that you will be totally fine to drive...
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5 Ways for PR to get Involved in ‘World Chocolate Day’
It seems like there is a world or national day for just about every day now. For example, there’s ‘National French Fry Day,’ ‘National Eggnog Day‘ and ‘National Avocado Day‘ to name just a few. Well...
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Heinz is Taking a Special Interest in Chicagoans
America’s favorite ketchup company may have its feelings hurt over Chicagoans refusing to put the delicious condiment on their hot dogs. Whether you’re from Chicago or not, it’s no secret that...
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Public Relations and Consumers: TikTok’s Rise During 2020 and Quarantine
The most downloaded app of 2020? TikTok of course. Its rise in popularity began in 2019, but with the onslaught of COVID-19 and most of the world in lockdown in the spring of 2020, downloads spiked and...
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